Uh-oh. We’ve got another ‘butt-buster’ settlement! Last September we revealed that the FTC had filed and won a whopping $25 million dollar settlement against athletic shoe titans Reebok for false advertisement of their Reebok’s EasyTone walking shoes, RunTone sneakers and Easy Tone flip-flops. We also let you know that the FTC wasn’t stopping there in [...]

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Back in September we told you about the Federal Trade Commission’s victorious $25 million dollar false-advertising suit on sportswear-brand Reebok’s Easy-Tone Sneakers… and it seems the FTC’s mission to protect your wallet isn’t stopping there. According to recent reports, Sketchers could be forced to return a staggering $75 million dollars to consumers over the very-same [...]

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And while we’re on the topic of toning up, one of our favorite athletic footwear brands, Sketchers, is savvy enough to recognize that comfort and shock-absorbing isn’t just necessary at the gym. No, it seems Sketchers is well aware that trudging through the ice and snow is a workout in and of itself.  That’s why [...]

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Sketchers USA recently recruited Kim Kardashian into it’s stable of fitness-loving (and endorsing celebs) and they aren’t stopping there.  The famed-footwear company is once again turning to noted fitness-enthusiast and model Brooke Burke to represent it’s popular Shape -ups brand. Certainly no stranger to endorsing Sketchers and their well-loved cross-training shoes, Ms. Burke appeared in [...]

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Kim Kardashian is as well known for her glamourous fashion sense as she is her amazing curves, so we weren’t all that surprised by Monday’s announcement that she and her mom Kris Jenner have joined forces to help promote Sketcher’s coveted Shape-Up’s line of cross-trainers.  I mean, how else can she multi-task the way she [...]

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